Twitter is buzzing all day. Facebook timelines appear to be chockablock with updates at all times. Pinterest has innumerable posts uploaded every hour throughout the day. In other words, social media appears to be alive, kicking and buzzing with activity throughout the day and night, every week of every month throughout the year. Well, that’s a misconception. Not all activity is in real time and not every activity is relevant for you. Social media buzzes all day because there are people with vested interests active on the sites at all times. It doesn’t necessarily imply that the audience would be online every minute. The billion plus people who use social media can be categorized into various segments. Each of those segments is a target audience. Every target audience remains active at certain times of the day. Ask yourself a simple question to know what the best times to post on social media are. If you are targeting teenagers or young adults, would you post content when the target audience is in school or college? If you have to reach out to business owners, would you post during their morning and afternoon meetings? Likewise, every social media site draws people at certain times of the day. Or, people have developed a penchant to check certain sites at specific times of the day or week. To make things simpler for you, here are the best times to post on social media.
- Pinterest: Saturdays, from 2 p.m. – 4 p.m. and 8 p.m. – 11 p.m.
- LinkedIn: Weekdays, from 7 a.m. – 8:30 p.m. and 5 p.m. – 6 p.m.
- Google+: Weekdays, from 9 a.m. – 11 a.m.
- Twitter: Weekends, from 1 p.m. – 3 p.m.
- Facebook: Weekdays, from 6 a.m. – 8 a.m. and 2 p.m. – 5 p.m.
- Blog: Mondays, Fridays and Saturdays, 11 a.m.
If you post on the specific sites in these times, your posts would have the maximum exposure and thus the most effective impact. If you post on these sites at some other times, then your posts would get lost by the time your target audience would check their profiles. In other words, posting content would be futile. Avoid posting on social media in these times.
- Pinterest: Weekdays, from 5 p.m. – 7 p.m. and 1 a.m. – 7 a.m.
- LinkedIn: Mondays & Fridays, from 9 a.m. – 5 p.m.
- Google+: Weekdays, from 6 p.m. – 7 a.m.
- Twitter: Weekends, from 8 p.m. – 8 a.m.
- Facebook: Weekends, from 10 p.m. – 4 a.m.
- Blog: Everyday, 11 p.m. – 8 a.m.
Adhere to these times and your social media strategy would be more effective.