“Build it and they will come.” It’s a popular saying from the Roman period that still has some standing today. After all, if you build a website, eventually people will start coming to it. But you need to know where people are coming from. This will help you market to the right places, increase exposure, and improve the traffic.
There are many debates over how to get your website ranked well in Google. Over the last half a decade or so, Google and other search engines have made some major changes to their search results. There has been a move away from keyword stuffing to game the system and more focus on relevant, useful, and informative websites.