You need to know where you are placed in the search results, especially compared to your competitors. Let’s look into this in more detail to help you use it to your advantage.
Keyword use isn’t completely dead, but it has changed considerably. Now you need to avoid including phrases a certain amount of times and long-tail phrases are much better. But what does this mean for you? Just where do you need to put your keywords into your content? Let’s take a look at the answers.