You’ve likely heard of the hashtag. Chances are you’ve been told you should use one or two. What people haven’t told you is why you should do that. Here’s just why they are so powerful and how you can use them to your advantage.
Keyword use isn’t completely dead, but it has changed considerably. Now you need to avoid including phrases a certain amount of times and long-tail phrases are much better. But what does this mean for you? Just where do you need to put your keywords into your content? Let’s take a look at the answers.