Word of mouth is still the best way to spread news about your business. Even online, word of mouth brings in customers/clients/blog readers that you can’t get anywhere else. You need to incorporate it into your marketing plan. Just how do you spread the word of mouth that will bring in your ideal clients and customers? Here are six clever word of mouth marketing ideas that you need to use.
#1. Make Sure You’re Interesting
People don’t tell their friends about boring and dull brands. They forget about them! The only time your boring marketing or brand will come up is if someone asks about you and a friend tells them to stay away.
You need to be exciting and intriguing. You need to make people want to know more and want to share you with their friends.
Think about the commercials at Super Bowl. They are all designed to draw people in and people will discuss them days later with their friends. Anything you do within your business needs to do something similar. You need to light a spark within your potential customers to build your brand awareness.
Dare to do something different. Be that inspiration that the world needs.
#2. Locate Your Ideal Customers and Be There
There’s no point talking all about your business on Twitter if your ideal customers aren’t there. They won’t find you! It’s up to you to find out where your ideal customers are and make sure you get in front of their faces.
How do you do this? It’s all about research. You need to think about your niche or your industry. Where are people likely to look for information about your particular industry/niche. Once you get in front of them, be interesting and they will start taking notice.
#3. Make Yourself an Authority in Your Niche
Even if you’re new to the industry, you can stand out as an authority. You just need to give people information that they don’t know or are searching for. When you prove yourself as an authority, you will find that people recommend you to their friends. They want to make sure their friends get the best information possible.
There are various ways that you can prove your authority on a subject or in a niche. The first is to create blog posts that help solve a specific problem. Use SEO and grab the attention of those searching for those particular solutions.
From there, you’ll need to move into other areas of brand awareness. Look to speak at events or create how-to videos to help solve a problem. The more people see you, the more they will realise that you know what you’re talking about. They’ll draw into you and remember you the next time you pop up. That means they’re more likely to follow you and share you with their friends.
#4. Don’t Jump Right Into Selling
People are put off by sales techniques. Think about how you feel when someone interrupts your email inbox with a “once in a lifetime offer” or when a door-to-door salesman interrupts your day.
If you want to spread word of mouth for the right reasons, you need to think about what your ideal customers want from you. People want relationships with businesses. They want to feel like they mean something to you and aren’t just a dollar sign.
Rather than jumping right into selling, make the effort to share information. Help them with a problem and show that you are willing to give some free information. These cold sales will turn into warm leads and they’ll be more interested in the products that you have.
#5. Give People an Incentive to Share
While there are some people who will just share with their friends, others will want a reason. You need to give them incentives to spread the word about your business.
Some companies will offer a percentage of the sales for anyone who comes in – known as affiliate marketing. Other companies will offer small discounts or free products for the referrals.
What you offer is completely up to you. Think about who your ideal customer is and the type of incentive that they would prefer. Would they like to be entered into a prize draw or does cold hard cash interest them better? You’ll also need to think about your business to make sure you don’t lose out and have to close down because of people taking you up on your offers.
Never quickly rescind an offer that you’ve made. If you find something isn’t working, put a plan in place to transfer to a different offer to build goodwill and trust with those sharing with their friends.
#6. Make Referring Easy
People are lazy. They just want to click a share button and put in as little effort as possible. If you don’t put share buttons on your website, you’ve lost a lot of potential word of mouth marketing.
Make referring as easy as possible. This could include sharing a unique referral code through email for people to quickly copy and paste. You could even do it by sharing a line or two that gives people something to quickly share on social media.
Word of mouth marketing is a powerful way to get more business. People trust their friends. It’s time to use it in your marketing plan with the six tips above.