One of the downsides of social media is that it sometimes distracts us from our websites. While there are a variety of tools and venues that allow you to connect with your potential audience, your website remains a crucial element to the foundation of your business.
To put it another way: Everything you do on social media and elsewhere should bring people to your site. From that point, you are going to want a website that delivers a flawless experience for the visitor.
Unfortunately, there are a lot of mistakes that people can make along the way.
When Bad Mistakes Hurt Good Websites
Mistakes can occur when we fail to give our websites the attention they deserve. Other mistakes can simply arise out of failing to appreciate one aspect or another to building the best website possible. Regardless of the actual reason, it is important to have the ability to identify these mistakes.
If you feel as though your website is struggling to stand out from the head of the pack, then it might be time to take an inventory of potential mistakes. Don’t worry. Everyone makes them. The important thing is that you do something about it.
Common Website Mistakes That Hurt Influence
Influence is so crucial for your website, in terms of search engine placement and other aspects. Here are a few common possibilities that might be holding you back:
Lacking in goals
Right from the beginning, you need to have clearly defined, easily understood goals.
- Why are you creating the site?
- Who are you trying to speak to?
- What kind of website is it going to be?
These are essential questions that you need to address early on. They will give your website a sense of purpose that will translate to your audience.
Long, rambling pages
Even if you have goals, you still need to look for the most effective way to actualize them. Just because you know what your goals are, that doesn’t mean everyone else is just going to pick up on that. Look for clear, straightforward communication, in terms of creating a website that is built around your goals.
Don’t just sell
This sounds a little silly, but your website needs to be about more than just selling your goods and/or services. You need to have a website that is going to reflect a unique style and personality.
If your products can emphasize those qualities, as well, fantastic. If you are dealing in products or services that can be acquired elsewhere, then what can you do to be a standout? This is where the subject of branding becomes interesting.
Build a website that emphasizes professionalism and integrity. Look for ways to inject your own personality and values into those qualities.
Too many bells and whistles
On the other hand, you can go in the opposite direction of the point mentioned above. Some websites simply have too much going on. Every element of your website should be in service to your company.
If something is there for nothing more than cosmetic purposes, than it could be easily classified as worthless clutter. It is distracting the larger message you are trying to relay.
Too many graphics
A good website is going to combine dynamic visuals with essential text. Too many websites favor one over the other. Too many graphics can make visitors feel overwhelmed. They may even suspect you don’t have anything meaningful to say or offer.
Again, everything should have a crucial place and purpose. Everything needs to contribute something meaningful and tangible to your site.
Lacking a call to action
Visitors love a call to action. They love to feel inspired. They want to be left with the desire to do something significant in their lives,which can be beneficial to your brand in a variety of ways. Your website can bring a number of exciting features and elements to the table. But it all needs to come down to an exciting, engaging call to action.
Appeal to the people who will actually stick around
Your content shouldn’t bother trying to reach out to every single person who comes to your site. This can result in bland, confusing content that annoys everybody. Your website needs to be written and directed at the people you know are the most likely to actually stay for more than a few moments.
Keep in mind that the items mentioned above are just a few potential mistakes to avoid. Not surprisingly, there are several others.
Failing to appreciate the value of a blog, failing to provide up-to-date contact information, and forgetting to appreciate the essential value of mobile trafficare all additional mistakes that you will need to avoid.
Poor-quality photos and videos can alsoprove to be problematic, as can a website that has been crippled by dismal navigation.
Thankfully, avoiding all of these things is easy enough.