Is your website fresh? If not, then you need to work on the freshness factor. Google works in interesting ways. It rewards old domains. Companies that have old domains are presumed to have been in business for a while and thus Google gives importance to the website and rewards it with a good rank. At the same time, Google loves new content. The domain may be old but if the website content is new, then it is a rather unpleasant scenario. If the domain is new with little history and the content is old, then you cannot expect to get any pleasant ranking on the search engine result pages.
What is the Freshness Factor?
Simply put, freshness factor is new content and relevant information. Unless you are dealing with historical figures or any context that is not subject to any transformation or change, you have to keep updating the content so it remains factually accurate and relevant. Even some historical contexts and information are subjected to change owing to new revelations or findings. A website talking about prices of roofing will not remain relevant or fresh if the prices are of 2002. In 2015, the website must list prices for the present year. In 2018, the prices should reflect the changes and must be accurate for that year.
How is Freshness Factor Judged?
Google considers a piece or a content to be fresh if it caters to a recent event, some hot topics and recurring events or if the content is consistently updated to factor in the changes over time. This is reflected through search patterns, how much traffic a website is generating and what kind of links on third party sites are citing the information on the particular webpage of the website. The next time you review your website or its performance, consider the freshness factor. Here are a few ways to improve the freshness factor.
Upload New Content
This goes without saying. You have to keep uploading new content. It can be in the form of a new webpage, a blog post or anything else you may come up with. Not only should you upload new textual and visual content but you must also rework the website design. The navigation, sitemap, the interface, layout and the features should also reflect the changing times. A website today needs to be mobile friendly. Having an app is not imperative but sooner than later you would have to develop an app for your company, albeit if it is relevant for your business.
Update Existing Content
You should update all your existing contents that should be reviewed. If there have been no changes in the information, then you can keep such contents as they are and over time you can archive them. But any factual changes or updating of content to make it relevant for the time must be attended to.
Have Inception Date & Update That As Well
Articles on current affairs or events and journalistic pieces will always have inception dates, they should have. Normal website content may not have inception dates. You might want to have inception dates or dates of publication to make the content relevant. Now, this date will become a thing of the past and that’s when the updating or reviewing date comes into play. You may have seen some media organizations updating their content and while keeping the original date of publication, they state a new date when the content has been reviewed and updated.
Frequency Of Updates & Reviews
How often your website is reviewed, changed or updated will also have a direct bearing on the freshness factor. The more frequently you review your site, change or update the details and then accordingly create new pages or state new inception and review dates, the better it would be for the eventual rank on search engine result pages.
User Generated Content
You must have seen comments sections, social media integration and the likes on various websites. Many companies encourage the users to provide feedback, to participate in discussions and to share the content they have just come across. All these have a direct bearing on the freshness factor. An old article suddenly getting some traction and being shared online, getting likes and comments will become relevant. It is the recent activity of the users and thus the recent performance of the webpage that will draw attention and the website will clock high on the freshness factor.
Interact With The Audience
Engaging and interacting with the audience is also helpful in improving the freshness factor. Just as the audience or the users would comment and share, the admin or someone assigned can interact with the audience in myriad ways to improve the freshness factor of the webpage and thus the website. It is all about relevance in the present context and activity right now.