Time is a factor that matters in just about every aspect of life. This is no different when it comes to your website. The amount of time that it takes for pages to load is essential. If you have already made the necessary changes to make your site more mobile, it might be time to take the next step.
Having a mobile site isn’t just about the layout or design of the pages, but also about loading speed.
You definitely need to make it a priority to optimize how fast each page on your site loads.
Having a responsive site won’t matter of page speed is lacking. If you have already put in the effort and money that it takes to improve the visibility of your site online, it is time to take the next step. Every second counts and this is specially true in relation to page speed.
Why Does it Matter?
Page speed might actually be the most important factor to online users. If pages on your site don’t load quickly, most visitors don’t stick around long enough to notice content quality.
Page speed makes an immediate impression and you need to do everything possible to ensure that your page speed is on point. All the effort that you have put into climbing to the top of search engine rankings could be for nothing if page speed is slow.
Page Speed and Google
Not only is page speed an overriding factor for online users, but it is also important to search engines like Google.
Did you know that in 2010 Google made page speed a factor that is considered when rankings are compiled?
This means that you site might be held back by slow page speed. Since this is now a factor that Google is using, it is time to learn how your site stacks up.
Analyzing Page Speed
Since page speed has been shown to be so important, it is essential that you know how to evaluate the page speed of your site. Google has released tools that can be used to analyze page speed data.
There are a number of different tools that can help you get a better handle on page speed. The only way to make changes is to know what your problems are. Not only can you analyze page speed for desktop versions, but also for mobile versions of your site. PageSpeed Insights tools are specifically designed to give you quick access to your speed scores.Not only will you be able to see your scores, but you will also be given tips on how to make improvements. This helps to simplify the issue and give you quick fixes that will help improve page speed. Analytic Reports are a bit different than PageSpeed Insights Tools.
These detailed reports are more in-depth and will give you access to average page speeds in relation to redirection, page load, server connection and much more. If you want to monitor the page speed of your site most effectively, it might be a good idea to combine the two options.
Using PageSpeed Insights tools in combination with analytic reports is the most effective strategy. Having a method for analyzing or evaluating page speed is half the battle.
Here are a few of the biggest reasons why page speed should be a priority:
It Matters to Google
Any variable that factors into your Google ranking should be given importance. Since page speed is a factor used to determine where your website ranks, you need to pay attention to the data. Not only do you need to evaluate page speed, but you also need to make changes where they are needed. Any factor that matters to Google should be a priority for your site.
Every Second Counts
Even if you don’t think that page speed impacts Google rankings at a high rate, you still need to focus on how it impacts online users of your site. Do you know that even one second can have a difference on page views? Research shows that even a one-second delay in load time of a page can result in a decrease of page views. The drop off is fairly significant at about 11%. Not only are page views impacted by page speed, but so are conversions and overall customer experience. A one-second delay in page load time can result in conversions decreasing by 7% and customer experience falling in satisfaction by about 17%.
How Much Time Do You Have?
More than 47% of customers are only willing to wait two seconds for a page to load. If your page speed is lagging behind, you are missing out on page views and consumers at a high rate. You cant afford to have slow page speeds anymore.