“Build it and they will come.” It’s a popular saying from the Roman period that still has some standing today. After all, if you build a website, eventually people will start coming to it. But you need to know where people are coming from. This will help you market to the right places, increase exposure, and improve the traffic.
They could be coming from social media, search engines, direct email links, and much more. Once you know where your traffic is coming from, you’ll need to figure out how to generate more from those sources. Here are the top tips for generating web traffic from the different sources.
Generating More Through Direct Traffic
Direct traffic is when people put the website’s URL into the web address bar at the top and comes directly to you. Think of it as people coming directly through the doors of your store. This can happen, but it shows that people have developed a loyalty to your brand. They may have also stored your website as a favorite, making it easier for them to find you.
To generate more people through direct traffic, you need to make sure your web addresses are very easy to remember. Keep your domain name simple to type and share.
It’s also worth encouraging people to store your website as one of their favorites. They can just click and follow.
After that, you’ll need to build on your brand awareness. Help people recognize your brand when they see it, so when they think of something your site offers they instantly think about you. You can do this through the other methods of generating traffic through sources, as they will all help to build brand awareness at the same time.
Generating Through Search Engines
Search engines remains one of the most popular ways people will find your website. They type a word or phrase into the search bar, whether using Google, Bing, or another search engine, and get a list of results. Most people will use the results they find on the first page of search engines, although a small number of people will search pages two and three. After that, you’ve got little chance of being found.
You want to get yourself on the first page of Google and other search engines as much as possible to generate more web traffic. One of the easiest ways to do that is to include a page on your website just for your most searchable topics. This is almost like a “best of” or “most popular” of your site.
Search engine optimization (SEO) throughout your site is essential to generate more traffic through this method. You’ll want to make sure the search engines know about you and rank you highly.
Find out more about the terms that people use to find content like yours. Using keyword tools won’t just help you find the terms, but also the popularity of them from searchers and competitors. You want something that is highly popular with the searchers but hasn’t been picked up by your competitors. You’ll find it much easier to rank highly and people will find you much quicker. Even when competitors start using the terms, you’ll have already set yourself as a highly reputable site and that will help you keep your position.
It’s important to use the likes of content marketing, video marketing, and SEO to build your position. You’ll increase your positioning on various search engines, including the likes of Google and YouTube.
Generating Through Social Media
Social media is growing as a way to build traffic to your website. You can use the likes of Facebook, Instagram, Twitter, Pinterest, and so much more. The question is how you use them.
One of the best things to do is take it one or two social media platforms at a time. Don’t try to cover all your bases at the same time. Start with where the majority of your users currently are. That means you’ll need to do some research. Find out which social media platforms are most popular with your target audience. There’s no point being on Facebook if everyone is more likely to use Pinterest!
Build your following on one social media platform. Don’t worry about the audience you’re missing on others just yet. The aim is to get enough content on one that speaks to the people who use that social media. Each platform has its own method of reaching out to people. Pinterest is mostly about vertical graphics, while Twitter uses love their hashtags! Facebook can benefit from longer introductions, while Instagram is all about photos.
Create a social media marketing plan. This will help to cover all the types of posts you’ll need, get the right posting schedule, and network with the people you connect to.
You don’t need to jumps straight into paid ad campaigns. You may be surprised to hear that you need to build your following before you start marketing through paid ads. When you do use paid ads, you’ll need to keep your target audience narrow. This isn’t just about getting eyeballs on your site, but converting the eyeballs to email subscribers or paying customers.
Utilizing the Internet Traffic Sources
There are various ways you can gain traffic to your website, but it’s all about utilizing it all to your advantage. Look at where your traffic is currently coming from and start by growing that before looking at your second most popular source.