You’ve heard that you need to be on Facebook to get your business noticed. Facebook makes it clear that profiles are for people only, so what do you do when it comes to getting your business on there? You need to create a Facebook business page. So, how do you do that?
It’s actually one of the easiest things you will ever have to do on the site. Here are four steps to take to get your Facebook page up and running today. You can do it in 5 minutes.
Step 1: Go to the Facebook Business Page Creation Centre
The first step to take is to go to the area of Facebook for creating pages. There are two ways that you can do this.
You either scroll to the “Pages” section on the left side of the Facebook newsfeed and then click Create Page at the very top or you go straight to https://www.facebook.com/pages/create.
It really is that simple!
Step 2: Choose Your Category
This is something that you can later change but it’s best to get the right category from the start. It helps with searching for your page on the Facebook site. Think about what your business does and offers.
If you have a local business, you need the “Local Businesses” category. If your page is for a specific brand, then you need that category.
When you choose your category, you’ll be able to fill out relevant fields for your business. Some of the categories will ask for your physical address, while others are more focused on your other appearances online.
Step 3: Fill Out All the Basic Information
Your basic information isn’t just about your business name. You want to get the About section filled out as much as possible. This is essential for drawing in people on Facebook and for search engine optimisation with Google. You only need a couple of sentences in the About section.
Make sure you add your website URL where it asks for it. This will appear just under the short About description and make it easier for people to find your business website.
Make your Facebook Page URL unique in the next part of the basic information. Facebook will automatically give you a string of numbers, but a unique URL that is your business or brand name will help others find you quickly and easily. It also makes your Facebook page URL very easy for you to remember when it comes to giving it out.
Step 4: Fill Out the Other Information
Once you create your Facebook page, you’ll have the option of filling out other information in the About section. Make sure you do this. You offer people more information about who you are and what you do and make it easier for them to find you.
Don’t forget to place a profile picture and a cover photo that links to your business. Make it easy for people to understand what you do just from a glance of your page.
From this point, you are ready to move forward with your business page. If you have friends who want to support your business, invite them to like your page. They can ignore if they want and don’t be offended if they do so. However, the best way to grow your Facebook page is organically through people who are actually interested in the content you provide.
Now it’s time to add content to your page. Don’t just publish links to your own blog posts or site. Have a variety of content that helps to grow your following and support your business.