Getting your website on the 1st page of Google is the aim for all business and website owners. After all, you know it’s the best way to get yourself noticed. While there is the opportunity to pay for ads to get yourself ranked, you can also do it for free. You just need to use the right tools and take the right steps. Here’s a look at everything you need to get onto that notable first page.
Follow the Rules of SEO
Search engine optimization is the way to go. This is known as SEO for short and takes on many forms. While the upside is increasing your rank, the downside is the time that it can take. There are so many steps to learn and the Google algorithm continually changes.
Some of the best rules to follow haven’t changed that much at all in recent years:
- Make sure you don’t spam web page content with your keyword phrase
- Use good keywords in your page/post title
- Include keywords in your ALT tags
- Remember the meta description
But the rules go much deeper.
When it comes to the page/post title, you want to keep it to between 50 and 70 characters. This is optimized for the Google search engine so the full title appears for readers. Make sure that title is engaging and interesting, without being click-bait.
The meta description needs to be equally intriguing. It needs to tell the audience what they are going to learn, while including the keywords they’re likely to search for. Stick to between 120 and 150 characters for this.
Choosing the Right Keywords and Phrases
Gone are the days where you could rank with one-word keyword phrases. Unless you’re talking about a TV show with one word or a one-word named company, you will find it extremely hard to rank on the 1st page of Google. You need to use keyword phrases.
It’s essential to research these phrases. You need to know the number of people using the phrases and the amount of competition using them to rank well. Look for phrases that are popular with the audience but not so popular with the competition.
Also check out who the competition is. If the competition is government websites or educational companies, you may find it harder to rank higher than them.
Some phrases will be location based. If you’re a physical store or company, consider adding your location. People will search for physical companies close to them. This isn’t as important if you’re web-based.
Don’t Forget the Sitemap
A sitemap is essential for ranking well in Google. While humans may not look at it, the search engines will to track pages and see the type of content you share. The map will link directly to other pages on your website to allow for the search engine spiders to crawl each individual page and rank every single one individually.
Sure, you can get ranked without it, but you’re making the job easier for the robots. You’re increasing the chances and making it faster to rank your website.
Ensure You Have a Mobile Friendly Website
More people than ever are using their smartphones and tablets to check websites. If you don’t have a mobile responsive website, you will miss out on a ton of viewers. This isn’t just because they won’t be able to see your content, but because Google will tell that you’re not set up for them. Google will push you further down the rankings compared to any competitors who have a mobile responsive website.
You really don’t need to do that much to get that mobile responsive site. Sometimes it’s all about the WordPress theme your site uses. It really will depend on how your website is set up and who runs it for you.
Avoid Flash Technology
Flash used to be the big thing to use for setting up a website. It’s now something you want to avoid. Not everyone’s computer is set up for Flash and there are some serious limitations in linking. Google has taken to deranking websites using this technology.
You’ll rarely see a web developer suggest Flash technology now. If you are currently using Flash, look for an alternative before doing anything else to your site.
Google wants to see a site that is active and relevant. The best way to show that is by providing updates regularly. This isn’t just about changing your theme or adding a new picture now and then. You want to add new content that is useful and engaging for your customers. A blog is the perfect way to be able to do this.
Opt for a mixture of content to share. Add images, blog posts, videos, and more. You can repurpose that content, so one blog post becomes 10 different pieces of information for promotion, back linking, and updating.
It’s time to get your website on the 1st page of Google. You can do it without having to pay for ads. Make sure your site is mobile-friendly, easy to view, and relevant to your audience. Think about the keywords you’re using and do the research to make sure they are popular with the audience but not too popular with your competition.
The downside is that it can take time to get ranked. A company like SEOVISOR will be able to help.