Using links on your blog posts, articles, and web pages is important for helping readers find relevant and similar content to the posts they are already browsing. But while it may be push our readers to continue exploring our content, it can actually be beneficial for a few other reasons.
Creating internal links can actually help improve your SEO.
Let’s take a look at why internal links are so important and how they can help your search engine results position.
What is an Internal Link?
Internal links are links that take the reader to another page in your website. Rather than linking to relevant content found on another website or in a study as you would with an outbound external link, an internal link will push readers around to different areas of your website.
An internal link creates a web for all your pages. This web connects relevant pages of your site and creates a pathway for Google’s SEO crawlers to travel when hunting down relevant information for a search.
What are the Benefits of Internal Linking?
The benefit of internal links is that it helps Google and other search engines navigate and classify your website. With properly placed internal links, a search engine will have an easier time scanning and categorizing your pages, meaning you can appear in more relevant search results.
An internal link can also help stabilize the structure of your website. By keeping your prominent and important pages well advertised, visitors of your site can visit all the necessary pages before they leave. This can reduce the risk of missed opportunities and help further promote your products or services.
Unlike an external link, you have full control over what content is linked and what the anchor text is. This means you can identify your keywords as the anchor text for an internal link, boosting the SEO credibility of that page.
Internal links also help with something known as “link juice.” Link juice refers to the strength of your website as given to it by links. Link juice can come from either your own website or other websites linking to your pages. The more link juice you have, the more strength your website will have when competing against other pages for the #1 spot in a list of search engine results.
Internal Linking Best Practices
If you’re looking to boost your internal links, you’re probably wondering why you shouldn’t just link to each page on the other pages of your site. While this may seem like a great way to connect your pages and create link juice, it actually doesn’t work that way.
If you want to have internal links that will boost your website, you need to create your internal links carefully and thoughtfully. Each link should make sense and should be relevant to the page that the reader is visiting.
You should also attempt to link to your most popular pages, potentially including your most visited blog posts or an area that details your products and services. You’ll want to ensure that your popular pages have more internal links than just those in the navigation bar.
To keep your link juice strong, you’ll want as few links on each page as possible. To keep a strong balance of links on your site without over-doing it, try to aim for one or two strong internal links per page.
When selecting the anchor text for your internal links, you will want to be smart and strategic about the words that you use. While you may be tempted to use “Read More” or “find it here” as your internal links, these anchor texts do not tell Google and other search engines what kind of content will be found on that page. To get the most out of your internal links, use keywords or even the title of the page you’re linking to.
Finally, to maintain your internal links, you will want to delete any links that lead to pages you may have deleted. If you make major renovations to your website, you will want to go through and check all your links to ensure the links are not dead.
Do I Really Need Internal Links?
If you’re not an SEO expert, it may seem like many of the steps to create a strong strategy aren’t really necessary. But when it comes to internal linking, you’ll want to create a strong web that can connect your website’s pages together.
Take some time to think through an internal linking strategy and develop placements that make sense. Not only will your readers visit more pages, you may also see an improvement on where you fall in a search engine results list.