Linking to content is a powerful tool for SEO, but you need to have the right types of links. The nofollow tag attribute is one that you need to know about as a webmaster or internet marketer. This is one of those tags that you need to use regularly to help improve your positioning in the Google search results.
But just what is this nofollow attribute? What does it mean and just how can you add it to your content?
Nofollow vs. Dofollow: Which Do You Want to Use?
Dofollow links are those that give a site some juice. When you add a link to a particular site, you’re telling Google that you recommend that site. You want to give it some love and make sure Google gives it some juice. So the more people who link to the site with a dofollow link, the higher that site will rank in Google search terms.
Great, right? So, what’s the problem? After all, the nofollow links mean that a site doesn’t get the Google juice. There are no points in these types of links, so it does nothing for the site that you are pointing to.
That instantly sounds like a bad thing, but it really isn’t. When internet marketers found out about links and how good they were for SEO, they started gaming the system. The black-hat internet marketers with spammy websites were getting links from all over the place to boost their page rank within the search result terms.
People were posting links everywhere to the point that irrelevant links were being added. Readers weren’t getting the experience they needed and Google new that this was dangerous. The nofollow tag was created.
Certain Types of Links Will Need to Be Nofollow
Using the wrong type of links could now get you in some bother with Google. If you keep linking to “untrusted content” then you tell Google that you’re untrustworthy. Your search result positioning is instantly affected.
So, if you’re going to link to anyone that Google views as untrustworthy, you need to opt for the nofollow link. You’re not giving the site any juice, but you are helping to inform people. After all, you may be debunking a myth that that site has shared.
Likewise, if links have been bought, such as through sponsored pages or advertisements, the links will need to be nofollow. It’s not fair to buy the good links to game the system and Google knows if you have done this. There are some stories of Google blacklisting sites because of giving sponsored posts dofollow links.
So, How Do You Change the Following Attribute?
Now you know why to change it, it’s time to look at the how. Just what steps do you need to take to make sure you get that nofollow attribute.
If you have a Blogger or WordPress site, you will automatically use dofollow links. This is just standard and it’s up to you to make the changes. This is especially the case if you’re linking to bad sites, affiliate products, or paid-for links.
The great news is that adding in a nofollow link is extremely easy.
In Blogger, when you pull up the link option, you will see a checkbox at the bottom that asks if you want to make the link a “nofollow” option. Simply click that link and the Google system will take care of it all for you. See, it must be necessary if a Google-owned system has a quick and simple checkbox for the nofollow links.
When it comes to WordPress, you will need to go into the coding. This will be a necessity for any other system you use for linking, as most will be dofollow by default.
If you’re not a fan of HTML, this can be a little tricky. Once you figure it out the once, you will remember it for the next time. And if you keep making your links nofollow, the process becomes habit and you’ll wonder what all the panic was about.
So, in HTML you will see a link like this:
<a href=”https://www.mydomain.com”>Blog Link Here</a>
You just had to add in a simple bit of coding after the web address, so your link becomes:
<a href=”https://www.mydomain.com” rel=”nofollow”>Blog Link Here</a>
Now do you see how simple that is? Nothing to be scared about, right?
But where do you go to change this link? In WordPress, there is a “Text” window next to your “Visual” one. This has all the code for the site, so you can pop in and find where the link is and just add the rel=”nofollow” section to your link. If you have a site that’s not on WordPress, you’ll need to go into the coding section of the blog post.
There Are Even Plugins to Help!
Did you know that you can also get a plugin to help with this! WordPress offers a number of linking plugins that you can get through the plugin section on your blog or website. The plugins will automatically turn your dofollow links into nofollow ones.
There is a downside to doing this. You then need to go into the system and opt for a workaround to turn those good links into dofollow ones. So, this method isn’t as effective, but it’s there if you have a habit of using a lot of affiliate, paid, or dodgy links. You also want your inbound links to be dofollow, so you tell Google to follow your own blog.