SEO trends continually change. Each year there seems to be a new thing to look out for and start using. How do you know which ones are going to stick around and be useful from year to year? It makes running a website very hard indeed. Get ready for 2018 now, utilizing these SEO trends to get ready for the big ones.
#1. SERP Features Are a Must
If you haven’t started using SERP features, you better do now. Google has gone from including just links, to including news features, Twitter cards, and images within their regular search page. You can use knowledge panels and featured snippets effectively to help build your exposure.
To make it work for you, find out which features are in use for your keywords. This will help you figure out how sites are overshadowing you and help you make changes to stop that. You’ll also want to find out how you rank in the search results to know which features you’re missing.
#2. Improved Site Speed
It’s not always about what people will see, but what happens in the background. Site speed is becoming a ranking factor, so you want to make sure your site is faster. Google wants pages to load in 3s or less. Start by running a page speed test and then look at the reasons for slow running speeds.
In some cases it’s the images you’re using or the amount of content you have on a page. In other cases it could be your web host and the type of hosting you have.
#3. Make Sure You’re Relevant to People
When people type in a keyword phrase, they expect content that is relevant to their questions. They don’t just want any garbage about the overall topic, but specific answers to help them. For example, people looking for Thanksgiving recipes wants to find actual recipes and not ingredients that they should stock up on!
Make sure your content is relevant. Great content will lead to more clicks to other pages on your website and more sales. You keep your bounce rate low, so Google will like you more.
#4. Have a Responsive Theme
This is already a major SEO trend and it’s only set to get bigger in 2018. People are browsing through phones and tablets a lot more than ever before, and this trend is only going to continue. Think about how you search! If your website isn’t suitable for mobile users, they’re not going to give you the time of day. Google knows that, so you’ll be ranked lower than your competitors.
Getting a responsive theme is extremely simple. If you have a content management system like WordPress, there are already plenty of themes available (and many of them free). Is your site created by a developer? Talk to your developer about making a responsive look for the site.
#5. Branded Mentions Within Content
Once upon a time, it was all about getting backlinks to your site from other companies. You would talk to blog owners about sponsored posts and discuss options for a mention here and there. But you don’t need to get links directly to your site anymore. Search engines are changing.
They’re realizing that people sometimes just want to add in a mention of a brand without the link. This can still mean something good for your brand if you’re mentioned. The search engines are keeping a look out for these mentions to determine if you’re being talked about. If you are, you’ll find your brand gets a boost without the link juice!
You want to make use of these SEO trends in 2018. Start now so you’re ahead of the competition.