Search engine optimization requires your perennial attention and periodic reviews. Search engines keep making changes to their algorithms and guidelines. The competition will always pose new challenges and you would have to keep working on having a relevant presence online. Every company would want its website to be ranked on top of search engine result pages, possibly the absolute first on Google ranking in a category. The epitome is not always assailable but you can always try to improve your position. Finding a place on the first page is good enough. However, most companies struggle to get there.
Most people wonder what they are doing right and what they aren’t doing right in the game of search engine optimization. You can keep churning out new contents and still have no impact on the website traffic. You may be engaging on social media, redoing your website and apparently adhering to the guidelines of major search engines. Yet, you may not witness any change in your Google ranking. The secret to successful digital marketing, especially in SEO, is to make changes that matter. Here are some SEO tips that will make a consequential difference.
Choose a Relevant Keyword
Choose a keyword that is relevant but also what would give you an edge. You need to create traction. Going with any keyword that has been used by everyone else will get you in the game. It would not give you an edge.
You can attend to the general optimization needs but work on some exclusivity. Use the research tools available at your disposal and find a keyword that will give you a head start. It doesn’t have to be the most popular or most competitive one. Focus on questions, anticipated answers or solutions and then factor in the keyword to make it relevant.
Learn from Successful Competitors
You have to find out what your competitors are doing right that is ensuring their better poise on search engine results. Plagiarizing their strategies may not work for you. However, knowing is better than being in the dark and effectively clueless.
You can always take the essence of what your competitors are doing and then use it in your own way. The reality of search engine optimization is that a website will continue to enjoy a certain rank unless someone outdoes it or the webmaster commits a grave error.
Normal fluctuations of website traffic and ordinary changes in a website don’t really have a noticeable impact on the rank.
Work on Webpage/Marketing Content
You must come up with the best content for a given keyword. The content needs to be of impeccable quality. Right from the type of information you are sharing to the manner in which you are presenting the content, everything has to be perfect. Optimize smartly and don’t go overboard with keyword density. Cater to the questions or problems that people have.
Compel your audience to feel helped and hence resolved. That will propel sharing. Nothing improves your website rank like people mentioning it on public forums, referring people to visit your site and simply sharing the link within their social networks. Endorsements by ordinary internet users and influencers are always consequential.
Practice Effective Optimization
There are certain imperative ways you should be using a keyword. Don’t use multiple keywords in a specific piece of content or webpage. Using many keywords confuses the search engines and also the audience.
Focus on one keyword. In addition to using it in the content, use the keyword in the page title, header, the alt-tag and name of the image, the URL of the webpage and always use the keyword in every summary, post or snippet that you share with the link of the webpage.
The continuous and omnipresent harping of the keyword related to the content will lead to impeccable indexing of the webpage.
Perfect the Link Wheels
You should always have an efficient link wheel on your website. When you get a visitor, you don’t want to lose the individual after a few seconds or a few minutes on the webpage. You want visitors on the landing webpage and then you want them to explore more.
To facilitate that, have a link wheel. The link wheel should connect alike contents on your website. Try to get the audience into a loop of reading articles or finding more relevant information. This doesn’t just augur well for SEO but also for conversion of traffic to leads or sales.
Secure Brand Mentions
You will need brand mentions. Similar to endorsements by the general people, brand mentions are third party contents that mention your website.
The more brand mentions you have, the more credible your website would be. Search engines want the quality of a website to be vetted by other already established and credible websites. You cannot create those brand mentions yourself.
You can go for organic brand mentions or come up with a smart strategy to exchange brand mentions. Some companies even purchase brand mentions. All are acceptable methods as long as the third party sites have impeccable credibility.