In this day and age, social media is pretty essential to the success of your website and company. However, it’s no longer enough to simply have a Facebook and/or Twitter. You need to make sure you are doing everything possible to optimize your social media endeavors. Optimizing your social media in this day and age is vital. You do not have a lot of time or resources to waste on things that are not going to work.
And how do you keep the focus on things that are going to work? Analyzing the social media efforts of your competitors is a good step. What you are going to want to do is figure out what your competitors are doing successfully, and then find creative, unique ways to apply those steps to your own social media hubs.
In terms of researching your competitors through social media, there are several things you can do.
Identifying Your Competitors On Social Media
The first thing you are going to want to do is identify your competitors. This may strike you as a common sense step, but it’s a good place to start from nonetheless. One important thing to remember is that if you are going to analyze your competitors through social media, make sure you look at competitors of all shapes and sizes. You will want to look at the companies that are similar in size to yours, but you will also want to consider companies that are bigger or smaller. This will give you the most comprehensive idea possible of how your competitors are using social media.
Your next step will be to figure out which social media sites your competitors are using the most. Chances are, your strongest competitors are using Facebook, along with one or two other sites.
Researching Your Competitors On Social Media
There are several things you can do, when it comes to researching your competition on social media. Facebook Graph Search is a great way to learn more about the people who are following the Facebook pages of your competitors. For example, you can use Facebook Graph Search to discover what people are liking on Facebook, beyond the fact that they like your competitors. What this means is that you can find out what your potential followers are liking on Facebook, beyond the fact that they like Competitor A.
The above represents a good example of how you can develop a clear idea of what your clients/customers are going to respond to. You can even find out which Facebook groups your potential clients and customers are joining. All of this information will help you to define a better idea of the kind of people who might be interested in your brand. The more you know about these people, the easier it is going to be to create content that they are going to respond to in the best way possible.
Furthermore, you can also create more specific connections amongst the various brands that exist within your industry. For example, you can focus on people who like Competitor A, like something else on Facebook, and live in a specific state or city. The better you can define your audience, the easier it is going to be to develop content they’re going to enjoy.
Building Your Social Media Foundation
Find out more about the social media activities of your competitors. Through tools like Seovisor, you are going to have the ability to examine the social media metrics of the brands similar to yours. It’s not just a question of posting great content. You’re also going to want to pay attention to when your competitors are posting their content. You can learn more about where you can find the people who like the pages of your competitors, and you can even discover crucial information on how your competitors are engaging their followers. You can even find out more about how much your competitors are spending on their ad budgets.
Don’t forget about Twitter. It is almost a certainty that your competitors are using Twitter, which remains one of the most powerful social media websites in the world. Seek out tools that will give you the ability to examine what your competitors are doing on Twitter.
You can also use these tools to learn more about what else your potential customers/clients are keeping up with on Twitter, beyond your competitors. You can also understand which hashtags your competitors are utilizing, as hashtags remain a vital element to the Twitter experience. Other social media sites are using them these days, particularly Tumblr, Facebook, and Instagram, but no one uses them quite like Twitter.
You can also use tools that can help you to determine the power users for a particular brand. These are going to be the people who interact with a brand the most frequently.
Strong social media research is essential.