Before you know it an entire year has passed. It seems like we were just writing a our New Years resolutions for 2015, and now the year is almost over. With the new year quickly approaching, it is time to see how marketing has transformed in just the past 12 months. Marketing never stays stagnant for long and a lot of change can happen in a very short period of time. If you want your inbound marketing strategy to be most effective for 2016, there are a few things that you need to consider and some techniques that you need to learn. Here is what will thrive in 2016, when it comes to inbound marketing: Smart phones have been around for years, but they are just becoming a larger part of inbound marketing with each passing year. By the start of 2016, more than 2 billion people will have smart phones around the globe. It is now more important than ever before to cater your site toward mobile users. Failing to have a mobile site not only lowers the amount of people that can access your site, but it can actually give your website a negative rating with Google. This means that adopting the mobile trend in 2016 is something that you can’t afford not to partake in. Most online users are accessing your site through a mobile device and this is something that you have to understand in 2016.
More Than Just Google
Google might be the most popular search engine and the one that most people use, but there are other search engines that you need to consider. Google is no longer the only kid on the block. When you are optimizing your site, it is important that you think about more than just Google. You might be aware, But Facebook is starting to create their own search engine. This is something that could change inbound marketing in a big way. More search engines will begin popping up shortly and Google will no longer be the only major player.
With the new year will only come stiffer competition. Trying to rank high with specific keywords will only be more difficult than the year before. There are more and more companies by the year and all are trying out the same marketing strategies to get ahead. This means that you need to market smarter and harder than the other guy to gain ground.