You may have had emails about an SEO audit of your site. If you own your own business or a website, then you will need to carry out an SEO audit now and then. It’s one of the most essential tools for marketing and growing your following.
Think it’s just a scam to get money out of you? Here’s a look at all you need to know about SEO audits and why you need one right now for your business.
Identifying Poor Performing Areas of Your Site
SEO is also known as search engine optimisation. It’s a look at how well your site performs with the search engines, based on elements like keywords, quality content, and the right type of pages. Sites with good SEO will rank higher in search engines compared to those with bad SEO. With good SEO, you’ll find it easier to rank above your competitors, helping people find you much easier.
Customers are less likely to check on page 2, 3, and further in the search engines. If you’re on page 10, you will be lucky to have people find you organically.
So, you need an SEO audit. This is a chance to look at the parts of your website that are performing well and poorly. You can keep the good areas up to scratch, while improving the bad areas to pull up your site’s rankings.
The SEO audit will create a full report, analysing the data and sharing recommendations to help improve your site’s SEO.
It’s More Than Just Keywords
Many people view SEO as the use of keywords and phrases on their site. At one time, it was common to input keywords as many times as possible on the page. These would be single words or very short phrases that people would use to search for content. If you have the words in enough, Google and other search engines would find you easily and rank you highly.
There’s much more to SEO now that search engines have adapted their algorithms. The SEO audit will look at your on-page SEO (the keywords, URL, header, tags, etc), but will also consider off-page and technical SEO. These latter two are like your sitemap, usability of your site, and exposure off the site leading back to you.
It can take hours to do the research into all aspects of SEO if you did it yourself. You don’t have the time right? That means you need to find someone to do the SEO audit for you.
But do you really need that audit? Definitely so!
Your Competitors Will Get SEO Audits
If your friend jumped off a cliff, would you do it too?
This is a common phrase in the back of your mind from your mother, right? Well, in this case, you want to tell that little voice that yes you would do it, too! There are times that you just need to do what your competitors are doing.
Your competitors will get SEO audits to improve their on- and off-page SEO. They want to make sure their keyword placement is just right. They need to know that their URLs are just right, their meta tags are good, and that there are good quality back links pointing back to their website. They will work on improving areas that they find are poor.
If you don’t get an audit like them to find out where your weaker areas are, you sit stagnant. Your competitors are constantly pushing their way up, meaning you’re pushed down in the results. When you get an audit and see where you need to improve, you can push your way up in the search results too.
There will be some competitors who haven’t found out about SEO audits or don’t believe they need one. You’ll get ahead of them in the search results.
People Find You Better Organically
While you can pay for sponsored postings and ads, they will eat into your marketing budget like crazy. An SEO audit is a small cost to find areas to improve. You can then make those improvements for free or at a lower cost than your sponsored posts and ads.
From there, you can build your audience organically. You push your way up in the search engine results, helping you get in front of more eyeballs. Getting on the first couple of pages of Google search results will mean more people see you.
Not sure you’re using the right keyword phrases? The SEO audit will tell you that. It’s possible to change up your keyword phrases to make sure you get in front of the right sets of eyeballs—your target audience.
It’s Time to Get an SEO Audit
There is nothing better you can do for your website than get an SEO audit. This is more than just looking at your website keyword phrases. You’ll find out if you’re using the right ones for your target audience and that they’re placed just right. This is the chance to make sure there are the right amount of quality links back to your site.
You’ll be able to push your way up in the search results to get ahead of your competitors. This can also help boost your ranking in social media newsfeeds to make sure your target audience will definitely find you when you need them to.