For websites that want to dominate search engine rankings through SEO, blogging is becoming an increasingly popular option. Blog posts allow for a website to not only impress and compel with thoughtful, engaging content. These posts also give the websites an additional opportunity to utilize the potential of SEO as it relates to their brand.
Blogging And SEO
If you currently don’t offer a blog with your website, it might be time to change that. Blogging has proven itself to be a formidable tool in the world of brand marketing. Some would argue that it’s just as viable a concept as social media marketing. The great thing about blogging and SEO is that it provides strong support for websites that already feature strong, SEO-driven content. Regardless of the specifics of your website, there are very few brands that can’t benefit from utilizing blog posts in some form or fashion. When you accept this fact, you can begin to explore the ways in which you can tackle your SEO potential through meaningful blog content.
Mixing Blogging With SEO Potential
If you do have a blog, there are a number of things you can do that can turn your blog into a substantial contributor to the success of your brand. Remember that every blog post is for all intents and purposes a webpage unto itself. And every single webpage can take advantage of your SEO potential, leading to high rankings on Google search results. If you’re new to blogging as an SEO tool, there are a few things you need to keep in mind:
- Understand that blogging can take advantage of the keywords and phrases that your potential visitor/customer is searching for. This can be what they’re looking for right now, as well as what they might be looking for in the future. Think creatively. Consider the future.
- With blog posts that are going to capitalize on your SEO potential, start with the title. Search engines pay considerable attention to titles. Colons can help you to use more than a single keyword in your title, and you definitely want to feature the keyword right at the start of the title. However, a title that offers a numbered list isn’t a bad idea by any means (for example, “10 Great Alternatives to Amazon”).
- When it comes to creating content, don’t panic. There are sources of inspiration to be found everywhere. Take popular customer questions, and build articles around them. You can also look to sites like LinkedIn, Quora, and Yahoo Answers for potential topics. Finally, use tools like Google AdWords. Not only can tools like this give you potential topics, but they can also show you what people are searching for.
These are three simple things that can help you get off on the right foot. When you’ve got an idea of how important the title is, and when you know what you want to write about in the first place, the next step is to start putting together some content:
- Don’t be afraid to break up your keywords. For example, if you have a phrase like “Brooklyn NY pizza restaurant”, you definitely want to use that phrase 1-3 times in your article, but you can also break the phrase up. “Brooklyn NY” and “pizza restaurant” can appear at different points in the article.
- Did you notice how we mentioned using “Brooklyn NY pizza restaurant” 1-3 times in your article? Paying attention to how many times you use a keyword or phrase is important. You want your strongest keywords to appear early on in your article. You also want them to appear frequently. However, you don’t want to overuse them. Google and other search engines can actually punish you for doing so.
- Don’t be afraid to take advantage of what an SEO plugin can do for you.
- It is certainly okay to have blog posts that link to sales pages. For example, a blog post about how to soothe sore feet at the end of the day can link to the page that sells extremely comfortable shoes.
- Social media marketing should not be disregarded. Google+, Facebook, Twitter, Instagram, and Tumblr all represent some of the most popular social media hubs out there. Give people the ability to share your content.
- Hosting sites are not for you. You want complete control over your domain. This means your blog site should be an extension of the current domain, or something that exists at a different domain entirely.
- Articles need to be intensely focused. What you don’t generally want are blog posts that cover huge, broad topics. Blogging allows you to be extremely specific, and to focus on extremely specific keywords.
Your Blog, Your Brand
SEO blogging allows for unique opportunities to both inform/entertain your potential customers, while also establishing your goods and services as something that is going to be essential to what they need.